6 of the Best WordPress Statistics Plugins to Measure Your Website

Source: https://www.maketecheasier.com/best-word…8Make+Tech+Easier%29
Capture Date: 16.09.2018 22:48:41

You can never know how successful your WordPress site is if you don’t have the right tools to measure visitors, pageviews, conversions, and every other aspect of the life of your WordPress site. If you are looking for ways to get more information about your site, here are some great WordPress statistics and analytics plugins to help you with the task.

1. Jetpack

Jetpack by Automattic (the company that created and maintains WordPress) is a very good multipurpose plugin. It’s not a stats plugin, per se, but it has a lot of reporting features you can use to gather stats and analyze them. In fact, if you already have Jetpack installed for some of its other functionality, you might not need anything else. Jetpack has a free and paid version, but even the free one offers quite a lot.

wp-stats-plugins-01-jetpack

The thing with Jetpack, though, is that if you are only using its stats feature, then the plugin might be too heavyweight and bloated for you, as it also comes with a ton of many other features which you may not be using.

2. WP Statistics

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WP Statistics is another great stats and reporting plugin with tons of cool features. With it you can get data about users, visits, visitors and page statistics, as well as detailed analysis of traffic from search engines. There are overview and detail pages for all kinds of data (browser versions, country stats, hits, exclusions, referrers, searches, search words and visitors). If you need to perform further analysis on your data with an external tool, you can export it from WordPress to XML, CSV or TSV.

3. Visitors Traffic Real Time Statistics

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Although not as popular as WP Statistics, Visitors Traffic Real Time Statistics is also a good statistics plugin. The plugin has a free version and a paid version, and naturally the paid one offers more features and functionality. For instance, page tracking (i.e. which pages are viewed most often) is available in the paid version only. The free version does allow users to track browser versions, country stats, hits, exclusions, referrers, searches, search words and visitors.

4. StatCounter – Free Real Time Visitor Stats

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Counters are a popular way to show statistics, and if you are interested in getting a counter for your WordPress site, you can consider StatCounter – Free Real Time Visitor Stats. The plugin has a free version and a paid version. The free plan offers a decent amount of features, such as summary stats and detailed stats, although detailed stats are limited to 500 pageviews only. With this plugin you can get data about hits, pageviews, entry and exit pages, referrers, keywords, visitor paths, etc.

5. Google Analytics Dashboard for WP (GADWP)

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For all the fans of Google Analytics who believe all other analysis tools are inferior, there are a few WordPress plugins to enjoy. One of them is Google Analytics Dashboard for WP (GADWP). With this plugin you can get real-time data about the number of visitors, referrers, keywords, downloads, emails, affiliate links, etc. In addition to Google Analytics, you can also use Google Tag Manager to track your traffic. The plugin is free for personal and commercial use.

6. Google Analytics for WordPress by MonsterInsights

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Google Analytics for WordPress by MonsterInsights is another very popular WordPress plugin you might want to try. The plugin has a free and a paid version and according to its developers, its main focus is on ease of installation and use, so this is a good plugin for not so technical users. Yet, it offers a lot of features, such as tracking of pageviews, downloads, ecommerce conversions, links, ads, events, etc.

It won’t hurt to simultaneously run two or more of these plugins because this way you can compare results. It might be surprising to see that the same data reported by different plugins varies drastically, but this is normal. The reason is that different plugins use different ways to measure traffic, visits, hits, etc., and this inevitably leads to a difference in results. In any case, even if the results aren’t too precise, any of these plugins will give you an idea about the direction your site has taken (e.g. increased traffic or the opposite) and will help you make decisions on what to do.

How to Do Keyword Research for Your WordPress Blog

Source: https://www.wpbeginner.com/beginners-gui…your-wordpress-blog/
Capture Date: 16.09.2018 22:49:28

We are often asked by our users how to do keyword research for their WordPress blogs. Keyword research helps you find betters content ideas that will help you grow traffic and create highly engaging content that users will love. In this article, we will show you how to properly do keyword research for your WordPress blog.

How to do keyword research for your WordPress blog

What is Keyword Research and Why You Need it?

Keyword research is a research technique used by content creators and SEO experts. It helps you discover words users enter into search engines to find content, products, and services in your industry.

You can then use those words and phrases into your website to get more search traffic.

Many beginners assume that they have a clear idea of what their users are looking for. However, you don’t need to make educated guesses when there are powerful tools available that can help you make data-driven decisions.

Properly using keyword research as a part of your content strategy can help you achieve the following:

  • Find the popular keywords your users are actually looking for
  • Find content ideas that are easy to rank for and have decent search volume
  • Find out what your competitors are doing and then beat them to it with a better content strategy
  • Get more search traffic and grow your audience with each new article

That being said, let’s take a look at how to properly do keyword research for your WordPress blog and boost your search traffic.

We have hand-picked the best keyword research tools that we have personally used for our own projects. We will show you each one of them and how to properly use them to do your own keyword research like a pro.

1. SEMRush

SEMRush

SEMRush is one of the best SEO Tools on the market. It is the complete SEO suite with tools to perform organic research, paid advertising research, keyword research, and in-depth competition analysis.

To get started, simply go to SEMRush website and enter a keyword or your website URL.

SEMRush keyword research overview

You will see an overview of the keyword you entered showing search volume (number of average searches), CPC for paid advertising, and number of search results.

Scroll down a little and you will see an overview of keywords matches and related keywords. You can click on the view full report button to explore the complete lists or export them to a CSV file.

Related keywords

Scroll down further and you will see the list of top search results for the keyword you entered. You can click on each of these links to view full report which will help you understand why these pages rank for these keywords.

You can also use their new ‘Keyword Magic Tool’ which gives you faster access to broader keyword research on related terms. You can click on the add button next to a keyword to add them into keyword analyzer.

Keyword magic tool

Once you have figured out the best keywords with highest search volume, the next step would be to analyze competition for those keywords. Click on the links already ranking for those keywords to see a detailed analysis.

Keyword competition analysis

You will be able to see the backlinks for that particular URL, other keywords that page rank for, and how much search traffic it gets.

Overall, SEMRush is the best keyword research tool on the market. It not only gives you keyword ideas, it also helps you find out how you can rank for those keywords.

2. Ahrefs

Ahrefs

Ahrefs is one of the most powerful keyword research tools on the market. It helps you learn why your competitors are ranking so high, and what you need to do to outrank them in search results.

Ahrefs crawls more than 6 billion pages every day, with over 12 trillion links in their index from 200+ million domain names. That’s a lot of data, but the real beauty is how their platform helps you use this data to your advantage.

It has an intuitive user interface which breaks down all the data into different sections. Simply enter a domain name in the search field and Ahrefs will pull a wealth of information in an easy to understand format.

Ahrefs reporting overview

It will show you an overview of the results with the total number of backlinks, referring domains, organic keywords, and content review. You can click on any of these sections to drill down further.

Click on ‘Organic Keywords’ report and Ahrefs will show you a list of keywords for the domain name with search volume, search rank, URL, and more.

Ahrefs organic keywords report

You can also generate keyword ideas by entering keywords in the search box. Ahrefs’ keyword explorer tool will generate a list of keyword suggestions with search volume, difficulty score, and clicks.

Ahrefs also comes with powerful tools for content analysis, rank tracking, web monitoring, and more. You can export all reports in CSV or PDF format and then work on them in your favorite spreadsheet software.

3. AnswerThePublic

AnswerThePublic

AnswerThePublic is a free visual keyword research and content ideas tool. It utilizes Google and Bing’s auto-suggest feature and presents the data in a more understandable visual format.

Simply visit the website and enter a keyword or phrase. The tool will then load keywords and present them into visual maps. Reports are divided into questions, prepositions, comparisons, alphabetical, and related keywords.

Keyword visualization

You can click on any keyword and it will show Google search results in a new browser tab. This allows you to quickly view the questions people are searching for, and how you can answer them with relevant content.

All keyword research is presented on a single page. You can download the data in visual format as images or export them to a CSV file and use with your preferred spreadsheet software.

Download keyword research data

More Keyword Research Tips

All the above-mentioned tools will provide you a treasure trove of data. Here are some more tips on how to narrow down your keyword research and find the most profitable ideas.

  • Start your keyword research with broader keywords and then narrow it down to find keywords with low competition and more search volume.
  • Enter your own URL in SEMRush or Ahrefs to see your own keyword performance and then compare it with your competitors.
  • Focus on finding keywords that answer your customer’s questions and help them make a buying decision.
  • Don’t limit your keyword research to most searched keywords. You can easily rank for longer keywords and build upon that.

How to apply keyword research in your business or blog?

The main goal of keyword research is to find out what your customers are looking for and then rank for those keywords in search results. There are multiple ways to do that depending on your content strategy.

  • Plan a proper content marketing strategy around your new keyword research
  • Create useful content articles, blog posts, infographics, videos, and more using those keywords.
  • Business websites can create landing pages, documentation, FAQs and other content targeting new keywords
  • If you run an online store, then you can use those keywords in your product titles, descriptions, product categories, and more.

Need help creating engaging content? Check out our expert pick of the best content marketing tools and plugins.

How do I track the performance of my keyword research?

First, you need to sign up for Google Search Console. It provides you insights into how Google views your website. You will also be able to see keywords you rank for, and average position in search results.

Google Search Console

You will also need Google Analytics to track the performance of your content. MonsterInsights is the easiest way to install Google Analytics in WordPress. It shows you top content in your WordPress dashboard and enables you to track user engagement on your website.

We hope this article helped you learn how to do keyword research for your WordPress blog. You may also want to see ultimate step by step WordPress SEO guide for beginners.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

How to Enable Customer Tracking in WooCommerce with Google Analytics

Source: https://www.wpbeginner.com/plugins/how-t…th-google-analytics/
Capture Date: 16.09.2018 22:32:51

Do you want to enable customer tracking in WooCommerce? Customer tracking allows you to offer a personalized shopping experience based on customer behavior in your eCommerce store. In this article, we will show you how to easily enable customer tracking in WooCommerce with Google Analytics.

Enabling customer tracking in WooCommerce with Google Analytics

Why Enable Customer Tracking in WooCommerce with Google Analytics?

Google Analytics allows you to see where your visitors are coming from and what they do on your website. In other words, it helps you track your traffic sources as well as user engagement on your website.

For eCommerce platforms, Google Analytics offer an enhanced eCommerce tracking feature. Enabling this feature helps you unlock the following reports:

  • Shopping Behavior
  • Checkout Behavior
  • Product Lists Performance
  • Sales Performance

Google Analytics can even associate these reports to individual customers by assigning them a unique ID.

However, the problem is that the ID assigned by Google Analytics doesn’t accurately give you information about the user. For example, the same user can use your website from another device and Google Analytics will give them a new ID.

By default, a WooCommerce store allows your customers to create an account or checkout as a guest user. Creating an account helps the user save their shipping and billing information for faster checkout next time. It also helps you offer customers a personalized shopping experience based on their browsing and shopping history.

Wouldn’t it be great if you could track logged in users with their user IDs in Google Analytics? This will give you access to a treasure trove of information and insights on customer behavior which you can use to offer better on-site experience and boost your sales.

Let’s take a look at how to easily enable customer tracking in WooCommerce.

Step 1. Set up Ecommerce Tracking in WordPress with Google Analytics

First, you will need to install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.

You will need to be on the “Pro” plan to access the eCommerce addon, which we will need for this tutorial.

Upon activation, you will need to connect MonsterInsights to your Google Analytics account. For detailed instructions, see our article on how to install Google Analytics in WordPress.

After that, you need to visit Insights » Addons page and install ‘MonsterInsights Ecommerce’ addon. Once installed, click on the activate button to start using it.

Install eCommerce addon for MonsterInsights

Next you need to visit Insights » Settings page and click on the ‘Tracking’ tab. First, you need to click on the ‘eCommerce’ tab and check the box next to ‘Enhanced eCommerce’.

Turn on enhanced eCommerce tracking in MonsterInsights

After that, you need to click on the ‘Demographics’ tab and check ‘Enable user ID Tracking’ option.

Enable user ID tracking in MonsterInsights

Don’t forget to click on the ‘Save changes’ button to store your settings.

Step 2. Enable Enhanced Ecommerce Tracking in Google Analytics

E-commerce tracking is not enabled by default in your Google Analytics account, and you will have to manually enable it. Head over to your Google Analytics account dashboard and switch to the admin page.

Swith to admin page in Google Analytics dashboard

Next, you need to click on the ‘Ecommerce Settings’.

Ecommerce settings

On the settings page, click the slider under the first step, Enable Ecommerce, to turn it on. You need to click on the Next Step button to continue.

Enable ecommerce and continue

In the next step, you need to turn on ‘Enhanced Ecommerce Settings’ and click on the submit button to save your changes.

Enhanced ecommerce

Now your Google Analytics account will start showing enhanced eCommerce reports for your WooCommerce store.

Step 3. Enabling Customer Tracking in Google Analytics

Enhanced eCommerce tracking will enable eCommerce reporting features for your WooCommerce store. However, it does not enable user tracking by default.

Let’s change this.

To enable individual customer tracking, you need to visit your Google Analytics account dashboard and open the admin page.

Swith to admin page in Google Analytics dashboard

Now click on the Tracking Info link under property column to expand the submenu, and click the User-ID link that appears below.

Tracking info

On the next page, you’ll have to review and agree to user-ID policy and then turn it on.

Turn on user ID tracking

Click on the ‘Next step’ button to continue.

Google Analytics will now ask how you would like to configure the user-ID tracking. Since you’ll be using MonsterInsights to take care of this, you can just click on the ‘Next step’ button to continue.

setting up user ID tracking

Next, you need to click on the ‘Create’ button to enable user ID tracking.

Create user ID tracking

After that, you will be asked to enter a ‘Reporting View Name’, which will be used to display User ID reports. We recommend including UserID in the name, so it is easy to remember which view has UserID tracking enabled.

Reporting view name

Now you just need to scroll down to the bottom and click on ‘Create view’ button to save it.

Create reporting view

Step 4. Viewing Customer Tracking Reports in Google Analytics

Now that everything is set up, Google Analytics will now track all your website customers. It will also be able to track logged in users with their unique WordPress user ID.

To view all your individual customer activity, you can go to your Google Analytics account and click on Audience » User Explorer menu.

You will see individual customer reports with a unique ID assigned to all non-logged in users.

All users tracked by Google Analytics

To view customer tracking report for logged in users in WooCommerce, you need to click on Google Analytics logo on the top left corner of the screen.

All accounts view in Google Analytics

This will show all your Google Analytics profile. You will see your website profile and under ‘All website data’ you will see UserID reporting view you created earlier.

User ID reporting view

Click on UserID reporting view to load it.

Once it’s loaded, you need to click on Audience » User Explorer menu, and you will see logged in customer tracking report where each user is represented by their WordPress user ID on your website.

Logged in customer reporting view

You can click on user ID to view a customer’s individual tracking data.

Individual customer data

This report gives you a user ID from your WordPress site. You still don’t know who this customer is, and how you can create personalized offers, emails, or shopping experience for them.

Let’s find out.

Step 5. Matching Customer Tracking with Their WordPress Accounts

First, you need to note down the customer ID you see in your UserID reporting view.

After that go to your WordPress website’s admin area and click on the ‘Users’ menu. It will show you a list of all users on your WordPress site.

Edit a user account in WooCommerce

Click on the ‘Edit User’ link below any username in the list. WordPress will now open the user profile for you, and if you look in your browsers address bar you will user_id parameter in the URL.

User ID in WordPress

Now you need to replace the value next to user_id with the one you copied from your Google Analytics report and press enter key on your keyboard.

WordPress will now load the user profile associated with that particular User ID. You now have the customer’s name, username, email address, and social media information. You can also track their orders, product views, cart activity, and more.

We hope this article helped you learn how to enable customer tracking in WooCommerce with Google Analytics. You may also want to see our expert pick of best free WooCommerce plugins for your online store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The Best Google Online Courses You Aren’t Taking

Source: https://www.makeuseof.com/tag/best-google-online-courses/
Capture Date: 27.03.2018 23:54:39

Advertisement

Did you know that Google offers a vast array of online courses? They cover everything from digital marketing to Android app development. Some even come with a certification.

Despite the impressive breadth of topics, Google doesn’t make it particularly easy to find the courses it offers. There’s no centralized dashboard or list of links. To complicate matters further, some courses are accessible through Google’s portals, whereas others require you to register with a massive open online course (MOOC) service such as Udacity.

Which are the best online Google courses? We’re going to take a closer look. This list looks at seven great options. For each one, we’ve looked at real-world benefits such as median pay and employer demand.

1. Digital Marketing

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Cost: Free
Timeline: Self-paced

The Digital Marketing course teaches students the concepts of clickthrough rates, landing page experience, campaign optimization, and return on investment.

They’ll also learn about the benefits of targeted advertising and understand the technical and cultural challenges that can impact on the success of an online advertising campaign.

The course came in the form of the Google Online Marketing Challenge (GOMC). Students formed teams of three to six members and devised an online advertising strategy for a client business or a non-profit organization. Google won’t host the GOMC for 2017-18 though all educational materials remain free on the site.

At the end of the course, students will need to need to pass 2 of the AdWords certification exams to become an AdWords certified professionals. The exam is optional but encouraged.

According to Glassdoor.com, the average salary for a digital marketing professional in 2018 is $67,230 per year. Better yet, according to a Left Bank report, demand for digital marketing talent is at 56 percent, but active supply is only at 24 percent.

2. Android Development for Beginners

best google online courses

Cost: Free
Timeline: Approximately 2 weeks

The Android operating system controls around 85 percent of the global smartphone market share. Given its popularity, and given we’re increasingly moving towards an app-driven economy, knowing how to create content for the Android platform is a fantastic skill to develop. 6 Awesome YouTube Videos To Help You Learn Android Development 6 Awesome YouTube Videos To Help You Learn Android Development Want to learn how to develop Android apps? Then these YouTube videos are perfect for you. Read More

The free Android Development for Beginners course is only available on Udacity. It’s a self-study course aimed at people with no prior experience of coding. If you have a personal blog or small online store that you’d like to make an app for, this is the course for you.

It consists of five modules: User Interface, User Input, Multi-Screen Apps, Networking, and Data Storage. Over the course of the five modules, you will build a complete and functioning Android app.

If you’re willing to pay Udacity’s $199 per month fees, you can upgrade the free course into a “nanodegree.”

Glassdoor lists the average annual salary for an Android developer as $97,986. Obviously, this course alone won’t be enough to get you a high paid job; you also need experience. It will, however, get you started on track towards a well-paid career.

3. App Monetization

best google online courses

Cost: Free
Timeline: Approximately 1 month

Having a business idea, creating a company, and marketing your product is only half the battle. You also need to monetize your concept in a sustainable way. 10 Low-Cost Ideas for Online Businesses You Can Start 10 Low-Cost Ideas for Online Businesses You Can Start If you’ve ever wanted to start a business, now is the time! Here are 10 ideas for free or low-cost business you can start online to make your fortune. Read More

In the digital world, that’s easier said than done. Traditional sources of income—such as online ad revenues—are falling for many organizations. And the lack of a successful monetization strategy continues to hamper several tech giants, with Twitter perhaps the most noteworthy.

This course, which is free on Udacity, mixes theory with real-world examples. It aims to help to develop, implement, and measure your monetization strategy.

A Senior Monetization Manager at a well-known tech company like Twitter or Facebook can expect to earn at least $120,000 per year. Some roles offer as much as $180,000.

4. Mobile Web Specialist

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Cost: Free
Timeline: Self-paced

The days when everyone used to access the web using a desktop monitor are long gone. Today, you can access websites using everything from your smartwatch to your television.

The vast array of devices we use to go online cause headaches for web developers. Sites and web apps need to be flexible and responsive.

If you take the Mobile Web Specialist course, you’ll learn how to write code to create offline-first experiences, audit an app’s performance, debug problems and a whole lot more.

At the end of the course, you will receive an official Google certification. The exam for the final certificate consists of coding challenges and an interview. The course and exam combined cost $99 to undertake.

Glassdoor’s research suggests you will earn an average salary of $88,488 per year if you’re a mobile web developer in 2018.

5. E-Commerce Analytics: From Data to Decisions

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Cost: Free
Timeline: 2 to 4 hours to complete

E-commerce Analytics introduces you to reporting and analysis techniques for online e-commerce businesses. In the business world, e-commerce analytics is a sought-after skill. Glassdoor says the average salary is $110,232 per year.

The self-study course is divided into three units and a total of 15 lessons. Unit One offers an introduction to e-commerce analytics, Unit Two looks at how to understand your customers, and Unit Three is about understanding shopping behavior.

The course assumes that students have a good understanding of Google Analytics, so it’s not for complete beginners. If you’re new to Google Analytics, you should take Google Analytics for Beginners first.

An e-commerce manager can earn about $110,000 per year.

6. Google Analytics Individual Qualification

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Cost: Free
Timeline: Self-paced. The exam is 90 minutes long.

It’s quite easy to learn the basics of Google Analytics, but it’s an enormously powerful tool when in the hands of a more knowledgeable user.

The Google Analytics Individual Qualification exam is part of the Academy for Ads. It covers all aspects of the Google Analytics app, including planning, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions.

To undertake the exam, you first need to complete Google Analytics for Beginners and Advanced Google Analytics.

The exam is free to take. When you complete it, you will get a certification that’s valid for 18 months from the date that you pass. Also, the Google Analytics certification assessments are available in 19 languages. Check out the bundle of courses from Google Analytics Academy.

A web analytics manager is a vital role within any company that has a significant web presence. Salaries are often around $110,000 per year.

7. Localization Essentials

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Cost: Free
Timeline: Approximately 2 weeks

It’s easy to forget that there’s a whole world of web content out there that’s not in your native language. English is responsible for about 40 percent of all web pages, but only 25 percent of web users speak English as their first language.

If you’ve successfully created an app or product, you might want to try and break into the non-English markets. And for that, you need localization skills.

Localization is about more than translating an app into another language (though that is part of it). It’s also about adapting your product to be a cultural fit for another geographic market.

Localization Essentials will teach you about the importance of intangible things such as language tone, but also about technical issues such as date and time formats, alphabetization, and the direction of reading. The course is free.

A localization specialist earns $61,263 per year, according to Glassdoor.

The Best Google Courses to Take Now

We’ve introduced you to seven of the best Google online course. But there are hundreds more out there. Some only take a few hours to complete. Check out the lists on Udacity and Class Central to get a flavor of what else is available.

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